Kandiyohi County Area Family YMCA – Social Media Intern (off campus)
The Kandiyohi County Area Family YMCA is seeking a social media intern who is passionate about content creation and digital storytelling. This is a flexible, part-time role with on-site expectations to capture and create content. The off-site work can include editing photos, creating graphics and artwork, editing videos, scheduling and publishing social media content, and other content creation related work.
As the Social Media Intern, you will be responsible for conceptualizing and creating a variety of content for the Y’s social media channels. You will also have the opportunity to expand your knowledge on analytics, digital advertising, and brand communication.
The ideal candidate stays current with emerging trends and has video editing and design experience. Experience managing social media accounts is preferred but not required.
Essential Functions:
- Produce social content by capturing photos and creating videos for the Y’s social media platforms, including Facebook, Instagram, Threads, and LinkedIn.
- Work closely with the Digital Marketing Specialist to develop and execute a content plan.
- Determine viability and potential impact of a TikTok account.
- Write captions and schedule social media posts.
- Respond to comments and messages in a timely manner.
- Monitor, track, analyze and share performance reports.
- Work directly with the marketing team to request graphics and other visual assets.
- Develop an editorial calendar that includes:
- What’s happening at the Y
- Promotion of upcoming programs or events
- Mission stories
Qualifications:
- College student studying marketing, business, communications, or similar field.
- Strong writing and communication skills.
- Familiarity with social media platforms and their application in marketing environments.
- Ability to work in a cross-functional team environment.
- Curiosity about industry trends and competitors.
- Proficiency in Microsoft Office (PowerPoint, Word, Excel)
- Experience with social media platforms, including Facebook, Instagram, Threads, LinkedIn, and TikTok.
